.jpg)
Sara Jacobsen
I am a senior level marketer and integrated strategist with over 15 years of experience in agency, in house and startup environments
I have worked with Fortune 100 brands and at some of the largest advertising agencies in the world. The diversity of my experience covers integrated campaign management, B2C and B2B expertise, growth strategy, brand identity development and beyond.
My focus is on mission-oriented marketing, so connecting my personal values with my work is fundamental. Sustainability, education and social impact are a few of my passion points. Curiosity and adaptability drive my work mentality. I feel that there is always room to improve and grow through collaborating with and uplifting those around you.
I received my Global MBA with IE Business School (Instituto de Empresa) in Madrid, Spain, and my Bachelor of Arts at the University of Wisconsin-Madison. Learning from other cultures has always been important to me, and I utilize that perspective to guide my daily work and life.
My focus is on mission-oriented marketing, so connecting my personal values with my work is fundamental. Sustainability, education and social impact are a few of my passion points. Curiosity and adaptability drive my work mentality. I feel that there is always room to improve and grow through collaborating with and uplifting those around you.
I received my Global MBA with IE Business School (Instituto de Empresa) in Madrid, Spain, and my Bachelor of Arts at the University of Wisconsin-Madison. Learning from other cultures has always been important to me, and I utilize that perspective to guide my daily work and life.
My Approach to a successfull Partnership
I believe in a collaborative process that puts your needs first, and delivers outstanding results every time.
01
Look back to look forward
I take stock in what has been explored and created by the existing team members. Learning how the current project ‘need’ came about is crucial to knowing where to take it next from a strategic standpoint.
02
Lead with curiosity
Once I have the background context, I ask a lot of questions. Institutional knowledge is not something anyone can truly have coming into a new team, no matter their experience or education. I lean into the unknown and ask direct questions that help formulate the best route for not only a marketing plan, but cross-department collaboration and short and long-term business goals.
03
Constant collaboration
No matter the level of expertise I have on a topic, I am always on the lookout for new ideas and ways of thinking. Pulling from others’ experience and pooling strengths is how I like to work- and I truly enjoy the process!
04
Evaluate with Honesty and Respect
It’s so important to take an honest review of the work I have done- and not just at the end of a project. I thrive on two-way feedback. Practicing this on a continual basis, on a smaller scale, is how you can keep everyone on the same page and provide the best chance for success. I find the simple ‘Green, Yellow, Red’ approach very helpful. Green- what worked and should we keep doing? Yellow- what could potentially work if certain tweaks are made? Red- what didn’t work and we should stop doing?
