Driving Growth and Impact Through Strategic B2B Marketing and Digital Innovation
After nearly a decade in B2C marketing, I gained excellent experience in the B2B and technology industries through work at places like Persefoni, Allytics (Microsoft) and Equal Opportunity Schools.
At Persefoni, I was the first head of all digital marketing activities for 360 campaigns and SaaS product offerings. I also spearheaded ABM strategy creation in synergy with Sales Enablement and Product Management, resulting in an increase of SQL’s stemming from marketing activities by over 100%. Being in the evolving sustainability industry that is new to many, there were several niche market segments to parse out for increased consideration and efficacy. As a result, I managed the buyer journey construction and multi-channel GTM strategy for specialized sustainability industry segments utilizing paid media, SEO, A/B testing, content marketing, webinars and social. Developed lead and demand generation strategy, resulting in a scale of over 2,500 MQL’s generated within five months. Increased brand following on podcast environments by > 243%.
Artifacts:
At Allytics I program managed marketing campaigns for Microsoft Global Partnerships and various global cloud technology clients. This included architecture of buyer journeys and product value messaging for various SaaS products and lead qualification for US, EMEA and Benelux markets. Through my successful execution of a digital marketing campaign with IBM, I won a $200,000 contract expansion for the agency.
Equal Opportunity Schools is a national educational nonprofit where I was Senior Director of Marketing and Communications. A true testament to relationship based B2B marketing, I created evergreen and campaign work for both attracting new leads, nurturing them through the funnel and retention of existing clients. A formative piece of content that I was creative and production lead on was the End of Year Report. This highlighted the FY business results of the organization, while bolstering our partner relationships and influence, while sharing the story of the students whose lives were positively impacted by our work.
Artifacts:
Persefoni blog and expert content, webinars with partners like Bain and Workiva, podcast production
Project Details
